Mark Jeffries, CTO Fasthosts
THE INTERNET IS CHANGING, WITH BUSINESSES RAPIDLY RECOGNISING THE POTENTIAL
OF WEB 2.0 SITES. THE CHIEF TECHNOLOGY OFFICER OF ONE OF THE UK’S LEADING WEB
HOSTS HAS THE ANSWERS TO THE IMPACT THAT ALL THIS MAY HAVE IN THE FUTURE
WD: What technical aspects need looking after at a web host?
MJ: As chief technology officer of Fasthosts, I’m
responsible for the operational running of the hosting
platform and software and systems development. Web
hosts are effectively the homes of the internet, and the
performance of web hosts determine a good amount
of web surfers’ user experience. Web hosts themselves
need to continually increase their connectivity, and
work to maintain their uptime.
Web hosts measure website traffic and email traffic,
and make adjustments accordingly to their routers
and servers in order to maximise input and output.
Fasthosts manages hundreds of thousands of active
websites and millions of emails a month, so we are
constantly fine-tuning our systems according to
technical demands.
WD: Is the UK web growing in terms of number of
websites/website traffic?
MJ: While it’s difficult to measure the UK slice of the
web, the few indicators we do have, such as Netcraft’s
web server survey and Nominet’s domain registration
figures, suggest that UK growth remains at a steady
rate. As a UK provider, we currently view demand
for web space and bandwidth as very healthy. The
maturing of the market has meant that today’s typical
hosting customer is using a larger amount of web
space and traffic.
WD: Are increasingly complex websites and
broadband proliferation putting a strain on
web infrastructure?
MJ: There doesn’t appear to be any creaking or
straining at present. However, the web’s infrastructure
comprises of a vast array of networks that connect a
surfer to a web server. Web hosts have the challenge
of staying apace of technical demands and ensuring
that websites remain well-connected. The speed and
reliability of websites will depend upon how wellconnected
web hosts are to changing internet protocol
networks. If a host does not maintain the best possible
connections to interconnection facilities and peering
platforms, its websites will suffer.
As the web grows, providers optimise their networks
and backbone routers to maximise on redundancy,
reliability and security. Investments in ring networks
and connections mean that hosts today can enjoy
connections of single or even multiple ten-Gigabit
Ethernet (ten GbE) channels. Such co-ordinated growth
should ensure that web networks increase alongside
the growth of demand.
WD: How 'expert' are internet systems today?
MJ: The internet can be called ‘expert’ in the sense
that there are systems in place to ensure that its
infrastructure develops sufficiently. However, these rely
on network providers making investments and are in
no way automatic.
For the user today, perhaps the biggest challenge is
the transfer of data which can often be a cumbersome
process. The future will bring unprecedented levels
of business and personal data and so will drive the
production of affordable connectivity. With the ability
to access and transfer higher volumes of data from a
centralised hosted space, users will be free to use more
of the web.
WD: How effective will today’s navigation
techniques be for tomorrow’s web?
MJ: Our searching of the web is likely to be
transformed. In the future, the sheer amount of data
online could risk choking the web user. Greater use of
meta-data and meta-search engines will lead to more
virtual databases being used. This more powerful type
of search engine synthesises requests and is far more
efficient for the user.
Wider use of rich media, such as video and
interactive services within websites, will mean
that users will soon become reliant on high-speed
connections and intuitive navigation tools to make the
most of the internet.
WD: Are modifications in search impacting the way
in which websites need to be hosted?
MJ: Modifications in search will inevitably impact
the way in which websites need to be hosted. The
proliferation of audio and video knowledge on the
web will require hosting to be ever more powerful
and robust. More powerful search engines will greatly
enhance our capacity to capture, store, analyse and
manage data from across the web, but this may indeed
require hosts to enhance the availability and structure
of the data they store.
WD: Will the development of Web 2.0 and 3.0
require hosts to change their infrastructure?
MJ: Web 2.0 is defined by the personal user, by their
participation and by the collective intelligence that
collaborative platforms generate.
The biggest implication for hosting is the increase
in the quantity of data that will be centralised. Web
3.0 will build on this by developing innovative portal
services on a number of platforms like mobile phones,
set-top boxes and game consoles. This will require
web hosts to advance their networks and the hosting
products they offer.