CREATIVE CAREERS 2008
Web Designer’s annual university and new-blood special is upon us
again!
Yes, it’s May 2008 and our time for celebrating the new
wave of web design, new media and graphic design.
For anyone looking to get into some of the country’s
best universities or just gauge their skills against
rising student stars, this is precisely the place for you. Into the
mix you’ll also find information to gain added exposure for
your work, opting for the nonacademic route and obtaining
the relevant skills required for when opportunity comes
knocking. Importantly, we’ll be hearing from agency and
recruitment bigwigs about what anyone looking for a creative
career must have and learning what a big software company
thinks about the state of fledgling talent across the globe.
Last year’s issue was such a success that it proved
instrumental in gaining job opportunities at top design firms
for the featured undergraduates. If you’ve missed the boat this
year, then pencil the date into your diary and ensure you get
involved for 2009 – the creative world is your lobster…
BOURNEMOUTH
BA (Hons) Interactive Media Production
COURSE LEADER: Mik Parsons
INSTITUTION: Bournemouth University
LOCATION: Talbot Campus
URL: http://courses.bournemouth.ac.uk/Course.aspx?course=30
EMAIL: mparsons@bournemouth.ac.uk
QUOTE:
The BA (Hons) Interactive Media
Production degree is designed to enable
students to develop their potential as
multimedia practitioners within the interactive
media industries.
Interactive media includes topics spanning
computer games, websites, mobile technologies, webcasting,
weblogging, podcasting, CD/DVD production, web advertising,
web databases, interactive television, online learning materials
and more!
Students on this course make a range of interactive media
projects, combining sound, video, graphics, words and
animation with interactivity. In other words, students create
projects that you don’t just sit and watch, but that you have to
actively play with or use in some way.
The course aims to give students a good grasp of interactive
media production principles, an aesthetic appreciation of
interactive media products and an understanding of the
contexts of interactive media production and technologies.
Also, in order to be an effective producer of interactive media,
students learn to understand the changing roles of media and
technology and their effect on society. This course is set within
a firm professional framework that reflects development and
change within the interactive media industries.
The range of courses at the Media School provides an ideal
context for exciting multimedia collaborations with computer
animators, TV directors, scriptwriters, journalists, music and
sound designers.
We are looking for students who are flexible, creative and
organised, and who would enjoy the challenge of working in
the constantly changing environment of interactive media.
The degree aims to produce graduates who will be able to:
Make a significant contribution to interactive media
production through a combination of their practical work and
their academic learning;
Predict, explore and exploit changes in the current
interactive media industries, whether those changes are
technical, cultural or commercial;
Enter into current media debates
STUDENT PROFILE: ARNI LOCHNER
PROJECT: THE EIGHTH DAY
The Eighth Day is an online interactive graphic novel. It features six
full page spreads of illustration in the form of comic book panels,
which are interactive in two modes. The first mode is the Full Page
mode, where the user is able to click on individual panels to hear
sounds and see animations from within that panel. The other mode
is Experience Mode, which displays a full page enlarged to the size
of a double spread, which scrolls automatically with sound and
animation in sync with what the user sees.
The story for The Eighth Day is set in the not-too-distant future,
where natural conception has become illegal and children are now
designed. It centres on a 15-year old, naturally conceived girl called
Bo. She is beginning to realise that she has a special ability within
herself known as photographic reflexes. The realisation of this
power sparks a massive uproar of the artificial versus the naturally conceived.
Bo begins to fear for her life as the government attempt to eliminate any proof
of her existence.
The website allows users to gain in-depth knowledge on characters, the
creation process, the back story, as well as letting them discuss the graphic
novel with other readers.
Arni Lochner recently won the Broadcast Education Authority Interactive
Media Contest in the USA. He won first prize and also the Best of Festival
Awards. He went out to Las Vegas in mid-April to showcase his work and collect
his awards.
STUDENT PROFILE: LEO LANKSFORD
PROJECT: MEDIALIB
Medialib is a project-support resource specifically targeted at media
students, however, it has been designed in such a way that it can easily
be expanded to provide support for a wide variety of academic fields.
Medialib is the missing link in the production of high-quality academic
media projects and products. At Medialib’s core is a system that is built
for the sole purpose of assisting students with their project work. It is
a place where students can go and browse hundreds of high-quality
stock media across a wide spectrum of platforms, from images to
audio and video to narratives, and several more. One of the main
aims of Medialib, along with creating a huge library of stock media, is
to increase cross-course collaboration on projects, which in turn will
increase the quality of students’ portfolios. By allowing students to
upload work that they have created, comment on other people’s work
and ask for assistance in certain areas from fellow students, Medialib
gives students the opportunity to dramatically increase the quality of
their work and that of their team-working skills.
STUDENT PROFILE: JONATHAN GURTEEN
PROJECT: TOTAL SOURCE SKATEBOARDS
Total Source Skateboards is an online guide for beginner
skateboarders. The site covers all the necessary information that a
person is required to know to confidently begin skateboarding and
progress. The site is themed and laid out like a skateboard shop,
and uses animation to give users the impression they are moving
around. The site’s content is separated into six categories, each
represented by a particular shop feature. Each category deals with
an individual aspect of skateboarding and uses a range of visual
media to communicate with the user. The use of animation, video
and interactive Flash elements are combined to create a visually rich
environment that acts as an effective learning platform. The site is
targeted at all skateboarders, though, due to one particular feature
that provides a guide to skateparks in the UK, it is predominantly
aimed at British citizens.
STUDENT PROFILE: LUCY BURCHILL
PROJECT: THE KINGDOM OF LILLENDELL
The Kingdom of Lillendell is an online high-bandwidth
adventure game set in an enchanted kingdom deep below
the moon’s surface. The aim of the game is to allow the user to
explore a magical world, interact with the objects and master
how to complete the games objective. The aim of the game
is to create the perfect nightmare or dream, and give it to the
humans of Earth.
The game opens with an introductory story, explaining that
fifty feet below the moon’s surface lies an enchanted kingdom
called Lillendell. Lillendell is inhabited by a small community of
fairies that work to create dreams and nightmares. In order for
the kingdom to survive, the fairies must gather human snores
that give energy to Lillendell. All the objects in the kingdom
hold magical powers, which the fairies mix and match together
to produce powerful effects, so the object is to collect more
snores. The more disturbed the human’s sleep is, the more
snores will be released.
The project is created in Adobe Photoshop and using
Macromedia’s Flash. The aim was to create a semirealistic
environment, which incorporates real photography and fantasy
art. Its purpose is to be a visual delight for the user. This magical
environment is open to everyone to explore on the internet,
and to try to understand their own dreams.
STUDENT PROFILE: OLIVER JONES
FEEDBACK:
The creative freedoms we’re able to
explore on the course let us find our own paths
and strengths. We dabble in anything from animation, 3D game
environments to bog-standard web design, so the process really
helps us find where our strengths lie. In my own case, I have a real
passion for web design… even more so after my experiences on
placement with Maze, a local web design agency in Kent. Our
course has developed into a really tight unit… we all work in the
same labs and go through the same coding headaches, so we
try and get in as many nights out together as we can. Hopefully,
our graduation show (Pixel Pier), due this coming June, will be
testament to how far we’ve all come.
AMBITION:
I’m steadily becoming more and more competent in
all areas of web design, and my current project is pushing my skills
even further. I really enjoy learning new tricks and effects: things
that set a website apart from others. Hopefully, after I graduate,
someone will take a chance on a young web designer from Kent!
My ambitions will always remain true to whatever I do in the
future; I just hope that remains with web design.
PROJECT: FEMALE FIXTURE
Female Fixture aims to provide females in the Dorset area with
the necessary online tools to help organise and structure their
own sporting activities in netball, volleyball and basketball. Users
are able to create profile pages for themselves, leagues, clubs
and teams, and consequently let other users join. The idea is that
users will then become active in their use of the site… uploading
statistics, fixtures and results, creating an intricate network of
sporting data. The other set of users will have different motives for
visiting the site, with a desire to use and search the leagues, clubs
and team data collected in order to find a way of getting into
sporting activities locally. The simplistic design and layout of the
site aims to provide an effective hassle-free user experience.
STUDENT PROFILE: EVELYN MOORE
FEEDBACK:
During the course we are constantly
learning new aspects of interactive media, from design, filming
and animation, to web design and coding. I have enjoyed learning
new things, and am now able to experiment and develop a
specific skill in the final year. Guest speakers have given me a
great insight to the industry, and I feel the course has prepared
me well for the workplace.
AMBITION:
I’d like to explore and develop my web design skills,
and both coding and design. Ideally, I’d like to work for a company
and perhaps freelance in the future.
PROJECT: EXHIBITQUE.COM
Exhibitique.com is an online art portfolio and social networking
site. Members can display their work in a customisable gallery
for other artists and potential employers to view. In addition to
this, users also have their own informal profile for all their social
networking needs.
Exhibitique gives users the ability to comment and receive
comments on work, sell work and communicate with others in a
variety of ways. A voting system means that users can compete
against other artists and have the opportunity to get their work
exposed. Once registered, members also have the ability to
search for and advertise jobs easily and efficiently. In addition,
Exhibitique’s users will be able to read and write their own
reviews on artwork. The Search feature allows any visitor to the
site to find the type of artwork, artist or review they seek.
ABERDEEN
Digital Media
COURSE LEADER: Cameron Craddock
INSTITUION: Gray's School of Art
LOCATION: The Robert Gordon University, Aberdeen
URL: www.graysdigitalmedia.co.uk
QUOTE:
The curriculum initially concentrates
on introducing students to the basic
intellectual, visual and technical skills required
by all designers, then progresses to different
aspects of digital media. These include interface design and
motion graphics, digital video and audio postproduction,
animation, 3D computer modelling, visual effects, web and PC
games-content design.
Throughout the course, emphasis is placed on collaboration
with industry. Students continually work on live projects
with clients who will set the brief and give feedback. You will
research and investigate the work of leading designers, visit
design consultancies, study the specific requirements of new
business startup and learn how to present your work in a
professional manner. In the final year, you are responsible for
your own programme of study and will be expected to form an
affiliation with an industrial partner.
RELATED COURSES:
BDes Graphic Design
BA Visual Communication
APPLICATION INFORMATION:
GCE A-Levels: Minimum two, preferred three
Points: 160 -180
UCAS CODES:
Institution Code: R36 - The Robert Gordon University
Course Codes: W280 - Design for Digital Media
APPLICATIONS: September - January
COURSE CONTACT:
Alison Young, Academic Administrator
Gray's School of Art, The Robert Gordon University,
Garthdee Road, Aberdeen, Scotland, AB10 7QD
EMAIL: a.young@rgu.ac.uk
TEL: 01224 263648
STUDENT PROFILE: NICHOLAS TOCHER
COURSE: Digital Media
FEEDBACK: The course has allowed me
to explore a wide range of digital media
applications and learn about the design process.
AMBITION: Upon completion of the course, I would like
to pursue a career in visual effects for television and film.
PROJECT: A SITE FOR SORE EYES
The project was based around a predetermined, fictional
company called The Oxygen Shop. The premise of my
site was to promote the sale of oxygen/gas masks and
breathing apparatus in a fictional post-apocalyptic
setting. The visual language was based on futuristic
visions of the early/mid-Twentieth Century, reinforced by
the sepia tones and a chaotic font, which heightened the
dramatic effect.
STUDENT PROFILE: MATEJ PAVLICEK
COURSE: Digital Media
FEEDBACK: I enjoy learning and reading about the
latest digital media technologies and techniques. Live project briefs
let us experience working with real companies and clients.
AMBITION: I like the challenge of working on different types
of digital media projects, especially web design, animation, 3D
modelling and film. One day I hope to work for a company that lets
me explore and combine the world of reality and digital fiction.
PROJECT: TOPIC TRADE WEB SITE
I tried to create a contemporary-looking, Flash-based multimedia
website that was both stylish and accessible for users.
This project was created for a family business in my home country
of Slovakia. I spent time developing it throughout my second year
at university. I enjoyed the freedom of the brief and discovering and
learning about a variety of web design techniques.
STUDENT PROFILE: NILA WATSON
COURSE: Digital Media
FEEDBACK: What was great was the freedom to create design work without
certain restrictive boundaries – I had previously worked in industry,
where clients usually dictate. Also the interest, assistance and support
received from lecturers throughout my projects.
AMBITION: I would like to continue working in digital design and
interaction, and further my studies by completing a master’s degree
next year.
PROJECT: FIFTH COLUMN
My images show promotional print material and an exhibition space for
a digital graffiti project involving LED torches (rather than spray cans).
The project was entitled ‘Paint the Town LED’ and focused on getting
young people to interact with their environment without resorting to
vandalism.
Posters, promo flyers, business cards, etc, needed to retain an underground
urban feel, and appeal to the teenager target audience. The project was
trialled at Transition Skatepark in Aberdeen, and is now going to be part
of an interactive architecture project with Peacock Visual Arts in Spring
2008.
STUDENT PROFILE: ANDREW MCMANUS
COURSE: Digital Media
FEEDBACK: I really enjoy the relaxed
environment while learning about design and
creative processes.
AMBITION: To work in the field of
Illustration and/or animation.
PROJECT: KNOTS AND CROSSES
I wanted to create a website to promote the work of Ian Rankin.
I wanted to translate the mood from his novels using imagery
from around Edinburgh, combined with strong colours and
other elements created using watercolours. I used Photoshop,
Dreamweaver then Flash for the animated elements.
STUDENT PROFILE: IAN MAYS
COURSE: Digital Media
FEEDBACK: I am mostly interested in web
and interface design. The course has
given me the opportunity to tackle a
range of design projects throughout my
study, with experienced mentors who
have encouraged my creativity and taken
my concepts and solutions to new levels.
AMBITION: I’d like a career in web and
interface design and hope to further
develop my skills in 3D and motion graphics.
PROJECT: STYLEDESIGN
The StyleDesign project uses a Flash interface to illustrate
the fundamentals of face shape in hair design. The project
aims to improve hair styling by graphically representing the
issues relating to different face shapes. The use of 3D models
that rotate allows the user to see multiple perspectives
simultaneously, an improvement on existing 2D imagery.
STUDENT PROFILE: LUBOS BURACINSKY
COURSE: Digital Media
FEEDBACK: The course is a great place to
develop your skills and talents, and get some constructive
feedback and direction along the way.
AMBITION: I hope to start my own design consultancy and
produce outstanding work that focuses on great attention to
detail. I have a great enthusiasm for digital media and will work
hard to achieve my ambitions of creating great design.
PROJECT: OPTION 1 SECURITY
Option 1 Security was a live website project for one of the
biggest manned security providers in Scotland. The customer
was looking for a formal-looking website that utilised Flash and
promoted their services.
PROJECT: DIALnDRINK
Dial’n’Drink is a concept website for a company looking to
launch a new service.
LEEDS
BA (Hons) New Media
COURSE LEADER: Cath Stones
INSTITUTION: University of Leeds
LOCATION: Leeds, UK
URL: newmedia.leeds.ac.uk
EMAIL: c.m.stones@leeds.ac.uk
QUOTE:
The BA (Hons) degree in New
Media at the University of Leeds offers
students a unique mix of modules in web
design, web development, web animation,
communications theory and business
strategy. We focus on building skills that
enable our students to think critically, see the bigger picture
and to become leaders in their field. We value creativity, graphic
design skills and a logical mind. Our graduates have fabulous
career prospects – many have become success web designers,
developers and content writers. Others have won awards in the
prestigious D&AD Global Student Awards. We have graduates
working in many top companies including MTV, ITV and M&C
Saatchi. Being a Russell Group university, all our students get a
top-quality educational experience in a research-led institution.
ENTRY POINTS REQUIRED: B B B at A-Level
STUDENT PROFILE: JAMES HANNAFORD
COURSE: New Media
FEEDBACK: The course has really pushed my skills and
constantly demands the highest standards. It has improved my
work and changed the way I develop ideas and projects.
AMBITION: My ambition in later life is to run my own company.
Whether it be from web design to manufacturing, it’s my
true aim. I strongly feel that my experience in new media and
design will always benefit my career even if I’m not within the
industry itself.
PROJECT: ISMYSPORT.CO.UK - LAUNCHING SUMMER '08
ismysport.co.uk is a website project that will give players the
opportunity to find local sports clubs with ease. The site will
not only be a great tool for current players, but make it easy
for those that don’t already play sport to get involved. Sports
other than football are very poorly represented on the internet,
leaving a large gap in the market that I really hope my project
will fill!
STUDENT PROFILE: BEN SHAW
COURSE: New Media
PROJECT: ONE MAN'S OPINION
One Man’s Opinion are an up-and-coming American rock band
looking to expand their current fanbase. The band approached
me in the summer of 2007 and asked for an innovative way to
attract new fans and reward their current fans.
The new One Man’s Opinion website is an online community
application. The site is a place for fans to collaborate with each
other, and the band themselves, by uploading their concert
photographs, reviews of the band’s music and YouTube videos
of the group in action. One Man’s Opinion wanted to give their
fans a chance to have their own opinion. Current ‘wikinomics’
trends of the internet make this the ideal time to instigate a
project such as this.
This project is the culmination of my time on the New Media
BA Honours degree at the University of Leeds. I left college with
qualifications in computer networking, however, I found myself
to be more interested in innovation, design and creativity. This
lead me to the New Media degree programme at Leeds, which
has helped me more than I can say. As I am coming to the end
of the three-year university course, I now feel ready and able to
take my skills into the industry and pursue my dream career as
a web designer.
STUDENT PROFILE: LEWIS LITANZIOS
COURSE: New Media
FEEDBACK: If I’m completely honest, the best thing about being at
university is the time you have away from commercial lethargy to do
your own thing (in a sense), experiment and try and find your own style.
A great asset to the course structure is the role of the tutors, who are
really supportive, outgoing and allow informal discussion and talks. I’m
very aware from speaking to friends and colleagues that this is missing
from a lot of other degree programmes these days.
AMBITION: I aspire to design splendid front-end websites, with a
programmer to one side and a project manager to keep me from
hopping on my BMX too often on the other!
PROJECT: EMMA DALZELL PHOTOGRAPHY
I have a fantastic friend called Emma Dalzell. She’s so enthusiastic about
photography, it makes me envious I can’t afford to hire her more often.
Her motivation drove me to design and build her a website from scratch
to showcase all her wonderful photography. We share similar taste in
artwork, clothes and design, so I guess the aesthetic was the easy part.
This was my first attempt at a dynamic site and it came relatively easy,
thanks to the help of a starter book by David Powers entitled PHP for
Dreamweaver 8. Emma was really pleased with the result and it’s nice to
see her making use of it when the unbeatable Flickr is just a click away.
PROJECT: E COUNT
I Count, the organisation for the prevention of climate change, set a
brief to create a one-minute viral animation to be used online to help
promote awareness of the abuse we’re causing our planet, resulting
in climate chaos. My response to the brief was to create a dystopian
planet, full of pollution, abandonment and degeneration, then
flip it upside down, animating the change through to its complete
antithesis. It made me appreciate the significance of using ActionScript
in animation.
PROJECT: LDEXTERLDESIGN FOLIO V2 (WEB)
I can never understand it when I read that people find it hardest to work
on their own stuff. It heals the soul to work away from the constraints
of client briefs and brand guidelines. My current ‘folio site has been a
constant labour of love, and although I’m extremely eager to redo it,
it has served its purpose nobly over the past few years, gaining me a
wealth of freelance work (the majority of which I’ve had to turn down
unfortunately) and compliments from friends. The blog is getting
rather expansive now, contributing to load time, and the posts require
permalinks and could really benefit from feeds, as I’m starting to receive
emails from people globally requesting more accessible readership.
STUDENT PROFILE: PETER PEARSON
COURSE: New Media
FEEDBACK: Leeds is an awesome city for students as there is
so much going on. The student areas are friendly places to live
with a really good atmosphere.
New Media was a great choice for me as it has allowed me to
work with a wide range of technologies, while keeping a strong
emphasis on design. The university facilities for our course are
really good and the staff are always willing to help.
AMBITION: I am looking to work for a web design agency
where I am using a broad range of skills developing new and
innovative websites, animations and all types of web work. I
hope to expand and develop my skills across the board before
potentially working freelance at some point in the future. After
graduating I hope to work in or around London, provided I can
afford it!
PROJECT: NEVER STOP DREAMING
Never Stop Dreaming was my response to the 2007 D&AD
animation brief in which we were to animate one of 15 steps to
the I Count guide for climate cool. The step I chose was about
encouraging viewers to think about how the world could
be if we were more energy-efficient. My animation follows a
character imagining the effect recycling a bottle is having on
the world as he walks through it. The subdued colour scheme
emphasises the bright pink embodiment of his imagination
as it interacts with the environment around it. This piece was
created entirely in Flash using a range of techniques.
PROJECT: PETER-PEARSON.COM
This project is a personal portfolio site built to showcase my
work in a range of practices, including web design, animation,
print and personal artwork. Video work is soon to follow. The
site utilises Flash elements integrated seamlessly into the
main design to offer an aesthetically pleasing experience for
the user. The paint splatter effect was made using a series of
brushes I created for use in Photoshop.
STUDENT PROFILE: MENGE ZHANG
COURSE: New Media
PROJECT: PHOTO.KIT
Photo.kit is a Flash-based teaching tool to
help A-Level Photography students learn
more about camera equipment and key
principles of photography.
STUDENT PROFILE: ALEX KAYE
COURSE: New Media
PROJECT: LETMEINLEEDS
Letmeinleeds.com is an ambitious project that is currently in
development. It targets the well-established nightclubbing
market in one of the most popular and vibrant cities in the
country. The PHP and MySQL-driven site uses Flash technology
to deliver dynamic and live data about the queueing times for
clubs all over the city. The site allows users to assess trends,
view historical data, enter competitions and much more, using
their desktop PC from home or their mobile phone while on
the move.
FALMOUTH
COURSE LEADER: Andy Wyatt
INSTITUTION: University College Falmout
LOCATION: Cornwall
URL: www.falmouth.ac.uk
EMAIL: admissions@falmouth.ac.uk
QUOTE:
With our industry-standard facilities,
the Digital Animation students at Falmouth
spend three years working in a professional
environment preparing themselves for a
creative career in animation. Here at Falmouth,
we focus on individual strengths and
teamwork, pushing students to be an integral part of a creative
team. Our graduates will find work across the wide spectrum
of the animation industry, whether that be within multimedia
industries, games, web content, advertising, television and film
or corporate sectors.
COURSE: BA (Hons) Digital Animation
Alongside the development of 2D and 3D animation skills using
industry-standard software, students can expect to be pushed
creatively, covering subjects from traditional art practices such
as life drawing and visualisation to performance, acting and
motion studies. Students are assessed through a combination
of written assignments, interactive testing, practical projects
and presentations.
Graduates from the Digital Animation course can enjoy
careers throughout the UK, Europe and North America
as animators, filmmakers, web designers, illustrators or in
postproduction. Freelance commercial illustration practice, art
direction, multimedia and moving image, advertising, research
or postgraduate study are further options.
ENTRY POINTS REQUIRED: 220 UCAS
COURSE: BA (Hons) Creative Media Design
Our Creative Media Design course places students at the
heart of developments in contemporary communications.
Interactivity and web content is central to current and future
practice in areas such as broadcasting and games design,
and this new course seeks to explore the interplay between
contemporary communications technologies and to situate our
graduates as imaginative and informed practitioners in their
chosen fields. Built around real-world interdisciplinary/crossplatform
projects, the course enables students to develop a
portfolio that demonstrates their ability to operate as creative,
original and effective communications designers in an
integrated media environment.
ENTRY POINTS REQUIRED:
B B C at A-Level
M M D at BTEC ND
(or equivalent)
RELATED COURSES:
BA Hons Graphic Design
BA Hons Illustration
BRIGHTON
INSTITUTION: University of Brighton
LOCATION: Brighton, UK
URL: www.brighton.ac.uk
STUDENT PROFILE: TOM ROWE
COURSE: Graphic Design
URL: www.eveningtweed.com
FEEDBACK: Being free to experiment and embrace mistakes.
AMBITION:
To be in an environment that lets me experiment
and is involved in different mediums of the creative industry.
PROJECT: OPEN DAY
Poster pitch promoting the University of Brighton Open Day,
made with graphic designer Ciara Phelan and illustrator Adam
Ellison. Our idea was simply to create all the elements not
relying on the computer. The biggest difficulty was to create
the headline text, which was made out polystyrene, and coated
then hung from the ceiling using fish wire. We built the set over
one week, adding different elements.
PROJECT: ROLLING FOR SIXES
A short film about two dice trying to reach a double-six. This
was a project with fellow creative Daniel Silburn. It took two
weeks to plan and make the dice. I enjoyed this project because
it meant having to project-manage a lot of different elements,
making sure everything came together on time and within our
very small budget. Filming took two days due to good weather!
PROJECT: STRENGTHS AND WEAKNESSES
A project made in a letterpress workshop, highlighting a
strength and a weakness. The piece is made from woodblock
letters, which have been individually placed. Once the
composition was completed, I decided to try and ink the text
with a gradient of colours. This was a process that took a long
time to get right.
PROJECT: ILLUSTRATIONS
A series of illustrations that are part of an ongoing project,
based on how the convergence of technology is slowly
growing and becoming more and more invasive.
LONDON
INSTITUTION: London Metropolitan University
LOCATION: London, UK
URL: www.londonmet.ac.uk
STUDENT PROFILE: JIMMY SALERMO
COURSE: Digital Media
URL: www.digitalspaceboy.co.uk
FEEDBACK: The best thing about the course I’m doing has
been the freedom to learn my own way and choose my own
coursework projects. The course structure is quite flexible
and the modules varied, so it’s been possible to tailor the
course according to my interests while still getting a wider
understanding of the digital media industry as a whole. The
balance between theory and practice has been good, and I feel
I have been able to address my weaknesses efficiently.
AMBITION:
I would love to work for a web design/design
company in London for the next five or so years, at least.
Speaking of bigger ambitions, I’m hoping to be able to start
my own design company some day. I’m especially interested in
working across multiple media with varied interactive projects
and print design. I’d like to keep learning as much as I can and
push my boundaries, and also utilise my talent in projects that
challenge the audience to think about major issues such as
global warming, child welfare and homophobia. In idealistic
terms, I’d like to make a difference. And maybe make a name for
myself in the process…
One very important thing for me is to be able to design
organically, using hand drawings and real textures as far as
possible. The creative aspect of web design is what I’d like to
focus on – without forgetting the importance of efficient code
and optimisation, of course!
PROJECT: DIGITAL SPACEBOY - MY OWN WEB PORTFOLIO
I’ve recently redesigned my own website. I’m most excited
about building my Downloads section. I started out by using
free vector packs, Photoshop brushes and WordPress themes
by other designers; I used to pick them apart and see how they
worked, and stock vectors saved me a lot of time in the early
stages. Now I’d like to be able to give something back, and I
plan to make time to add new things at regular intervals. I’m
also going to introduce a blog and a doodles section, where
I’ll display my drawings and illustrations that aren’t part of any
specific project.
PROJECT: FOIL MEDIA WEBSITE
This project was my final year work placement. I made contact
with a web design company in Canada who wanted their
website to get a fresh new look, while still keeping their current
image and their values displayed on the site. Making this site
was a wonderful experience, as I was able to design my own
take on an existing website and add my own touch to it. The
resulting website is my favourite of the ones I’ve made. I think
it looks clean and professional but still warm and inviting – just
like the company! The redesign hasn’t been fully implemented
yet, but the company is already using some graphics from the
new design on their existing site.