Monotype Imaging team up with Grazia

Grazia.fr decided it needed to inject its digital experience with the ‘wow factor’ required to stand apart from the competition. It also needed to align the online look and feel with that of the print magazine to maintain consistency.

With a well-established, loyal audience to consider, Head of Digital Jérémie Clevy, was tasked with delivering a new vision for the site, while ensuring the essence of the print magazine was carried through.

Jérémie comments, “While crafting a more compelling user experience for visitors, it was critical that we neither over-complicate things nor lost sight of their needs. With readers looking at Grazia.fr as an extension of magazine, it needed to look beautiful and be entirely functional on a range of mobile devices. We had to ensure they would be able to have a positive experience regardless of the platform they were using, while, all the time adhering to our brand guidelines.”

During development of the new site, the Grazia team realised they would need to implement Web Fonts to maximise digital functionality. The desired font which provided the closest match to the print magazine typeface was Monotype Imaging’s Gill Sans.

Jérémie explains, “Monotype Imaging supplied us with an open, scalable solution. The team was brilliant at providing us with exactly what we needed, enabling us to deliver the project on time and within budget. Web Fonts have been key to overcoming our consistency issues between the online portal and print magazine. Creating a more chic, contemporary look and feel to Grazia.fr was essential, and the use of Web Fonts has been critical in helping us develop a seamless brand journey and digital user experience. We’ve had such a positive response to the new look, we’re now looking at additional websites in our portfolio we can develop.”

Jérémie concluded, “We are delighted with the result and the transformation that Web Fonts have enabled. It’s also really helped to boost our searchability. We are looking forward to exploring other possibilities with Monotype Imaging as we continue to find ways to expand the reach of the websites in our group.”