ITN unveils new responsive video site
ITN.co.uk relaunches its video-rich news portal becoming the UK’s first video news website to utilise responsive design.
Developed in partnership with digital agency Metia, ITN Productions’ new responsive design website adapts to suit whatever screen a user accesses it on. The new version of the site applies responsive design principles and uses the latest HTML5 web standards to optimise the experience of visitors accessing ITN.co.uk via desktop, tablet, mobile, e-reader and touchscreen devices.
The content strategy of the re-launched site places compelling video and pictures at the heart of ITN.co.uk, supported by informative news text. Rather than act as a full-service news site, the site is designed primarily as a video portal. The vast majority of ITN.co.uk stories are video-based, with an editorial focus on impactful images that visitors will want to share and talk about. The new site places a premium on the live streaming of major events and rolling news, and can be expanded to create special destination pages for specific content relating to a particular launch, event or topic. Content is generated by the ITN Productions editorial team, who package exclusive interviews and celebrity access, ITN news and agency footage, and the best content from across the web for multiple ITN Productions platforms and partners.
Managing Director of ITN Productions Mark Browning said, “No other news website in the UK has introduced responsive design yet but we know that lots of organisations are looking at it and testing it so we’re delighted to be the first to market through our work with Metia. The combination of this improved user experience and our refined product focused on the video news agenda rather than a conventional news agenda positions ITN.co.uk as a video news portal delivering something different to full service news sites. This overhaul of ITN.co.uk will ensure that our content is as accessible and shareable as possible in a noisy multi-platform news landscape.”
What do you think of the new look ‘responsive’ ITN site? Have you seen better examples? Let us know