What makes a successful blog?
Robert Scoble managed what most bloggers can only dream of – an independent fan base, an avid following on Twitter and a big fat paycheck from Microsoft
Robert Scoble managed what most bloggers can only dream of – an independent fan base, an avid following on Twitter and a big fat paycheck from Microsoft.
According to his book, Naked Conversations, there are six pillars to blogging, all of which must be maintained for ensuring interest and credibility.
Anyone can publish a blog. You can do it cheaply and post often. Each posting is instantly available worldwide.
Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
The blogsphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.
Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.
By clicking on an icon, you can get free ‘home delivery’ of RSS-enabled blogs into your email software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last-generation method of visiting one page of one website at a time looking for changes.
Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogsphere every day.