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Author: Steve Jenkins
24th May 2009

What makes a successful blog?

Robert Scoble managed what most bloggers can only dream of – an independent fan base, an avid following on Twitter and a big fat paycheck from Microsoft

What makes a successful blog?Robert Scoble managed what most bloggers can only dream of – an independent fan base, an avid following on Twitter and a big fat paycheck from Microsoft.
According to his book, Naked Conversations, there are six pillars to blogging, all of which must be maintained for ensuring interest and credibility.

01 Publishable
Anyone can publish a blog. You can do it cheaply and post often. Each posting is instantly available worldwide.

02 Findable
Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.

03 Social
The blogsphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.

04 Viral
Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.

05 Syndicatable
By clicking on an icon, you can get free ‘home delivery’ of RSS-enabled blogs into your email software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last-generation method of visiting one page of one website at a time looking for changes.

06 Linkable
Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogsphere every day.

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    • Filip

      Nice article…like it, but a little more content would’nt be bad :)

    • http://tuttolondra.com Londra

      Very useful guide, very hard to find some good advices like this on the web. Thanks a a lot!

    • http://mommaswisdom.com Jack Lawrey

      Thanks for the explanation of RSS feeds, I am new to that tool. Your site is a part of my homework study of 200 sites this week, cool organization is my first impression. I’m just beginning to see how blogs/websites/ etc.can be good like onions, maybe better like garlic.

    • http://www.printonit.com Lisa

      Thanks for the tips. I’m a first time blogger.

    • http://wordpressuccess.org/ Mr WordPres$uccess

      Nice points. It’s hard to argue with any of them. I suppose I need to buy the book, Naked Conversations, to get the meat that is missing from this post.