Behind the Scenes with Resn
We travel to the wide open spaces of New Zealand and discover what is happening in the unique animal-loving lives of leading creative agency Resn
We travel to the wide open spaces of New Zealand and discover what is happening in the unique animal-loving lives of leading creative agency Resn
Resn is a creative digital partner to some of the world’s most respected advertising agencies and brands. It is one of Australasia’s most internationally recognised digital agencies, having won coveted FWA, Webby, SXSW, One Show and Pixel awards. Resn is renowned for pushing the boundaries of digital design and creatively maximising the potential of current and emerging interactive technologies. It has been published by Taschen multiple times and been featured in major industry magazines from Japan to the U.K. It has delivered digital oomph for brands such as BBC, Puma, Panasonic, OECD, Mitsubishi, BlackBerry, Coke, MTV, Ricoh, Toyota, Mentos, Johnson & Johnson, British Home Office and The All Blacks. Its ability to consistently create international awarding-winning work puts Resn’s clients at the front of the class.
Resn is independently owned and operated with its headquarters nestled within the bosom of New Zealand’s capital city of Wellington. Resn is best known for its unique ability to deliver unorthodox online experiences that have provocatively fresh design coupled with technical wizardry. The Resn crew are from diverse creative backgrounds. Apart from the interactive and digital industry its team have previously worked in television, film, music and kebab shops.
AW – Andy Williams, digital strategist
WD: To kick-off can you tell the readers how you got started, what was the thinking behind the name and why did you finally decide on Resn?
AW: Resn was started by Steve Le Marquand and Rik Campbell back in 2005. Steve had another small business at the time that did a lot of Flash work for ad agencies before they had any internal digital capabilities. Rik had just returned from some time living in Vancouver where he was working at Blast Radius. So Steve bought the Flash development know-how and Rik provided the design background. Resn started from pretty humble beginnings in one little room, now it has taken over a whole floor.
How the Resn name came to be is pretty hilarious actually. Brainstorming for names between Steve and Rik ended with ‘Resin’. So off they went to buy ‘resin.co.nz’ but it was taken. So what did they do? They just removed the “i” and bought resn.co.nz. The name has helped us come up with joke company mottos like “We’re all a team. There is no ‘i’ in Resn”. It was actually really helpful for tracking our activity with Google searches due to it being rather unique… until Nike launched a pair of shoes called ‘RESN’. Thanks Nike!
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