Students win BBC commission

THIS STORY WAS LOST FROM THE BULLETIN OF ISSUE 144:Brighton-based Creative Catapult slingshots home-grown talent to the topBrighton has long been known as an art hub of the UK, with a diverse multicultural population and, of course, the highly esteemed university – a centre of excellence when it comes to art and design. Constantly promoting its status and pushing home-grown talent, digital media support organisation Wired Sussex set up a four-month project called Creative Catapult to encourage entrepreneurialism in young Illustration and Animation graduates.The project offered 20 young creatives the chance to work on a live brief for the BBC, gaining experience of how to develop and pitch ideas to clients along the way. The winning team’s pitch was so successful that the BBC decided to commission it there and then.“As soon as we saw the storyboards, we could see it working as a viral promo. A brilliantly simple concept – the team had really thought about their audience and found the right kind of visual and storytelling style to appeal to them,” said the BBC’s Ben Ledden.Wired Sussex director Phil Jones added, “Creative Catapult has shown once again that Brighton really is a hotbed of young creative talent, particularly within digital media. There’s strong graduate presence and an incredibly diverse and buoyant industry, which helps that talent to grow.”