Site of the Week: Wrangler Europe
Wrangler creates an interactive journey that showcases their latest spring and summer collection
Wrangler has over the years attempted to create an online presence that supports its brand values, and of course attract potential customers. This current site offers yet another new angle on how fashion can be presented online.Developed by Kokokaka in Sweden, Wrangler never looked so good.
Creative director Jimmy Herdberg explained their approach: “We wanted to create six dreamy interactive artworks. We used HTML and WebKit to create a depth to it and developed a technology to animate film sequences within the 3D space. We also used the gyro in some scenes for mobile devices and different techniques to zoom and scroll backgrounds.
“We always want to keep the technique in the background and deliver emotional experiences to the user, which is very tricky! Music and sound is always important for us. Therefore we created a music soundtrack for each scene and added sound effects that are synced to the interactions to emphasise the experience even more.”
It’s the zoom and drag interactivity that sets this site design apart. Visitors not only see the latest ranges from Wrangler, but they are also presented with the new clothing range in a striking and well-executed environment that is complemented by a soundtrack. Music can be difficult to get right. Kokokaka clearly has great sonic creativity to complement their technical prowess.
The click and drag interface adds interactivity and interest for the user
The final scene offers a fitting end to the Wrangler journey