David Streek, Playerthree’s
Director, talks games, inspiration
and the future of the web
Building games all day; that sounds like fun.
Does it ever feel like work?
It feels like very hard work when we occasionally
pull a deadline all-nighter, otherwise we could
certainly think of worse jobs to be doing. Actually,
it’s a genuinely enjoyable job, but no more than
any other creative role. Lots of different clients,
briefs and styles to produce. As for the ‘fun’ side,
apart from testing our work, we don’t actually
have time to play any games as entertainment in
the office. We’re always keeping an eye of what’s
happening in our industry, though.
Where does the team find inspiration?
We’re all avid gamers and collectors of
videogames so have huge personal experience
to draw from. We’re all graduates of design,
technology and engineering courses so the
functional and visual side offers interest and
challenge. Finally, we’ve grown up with the
Internet and digital technologies. To avoid
inspiration from the rest of the world we’d have to
be living in a small dark box.
Do you prefer to create stuff for big businesses
or smaller independents?
It really doesn’t matter as long as the person
in control at the client side really is the person
with the final say. It’s a lot easier to produce
good entertaining work if there’s a clear line of
approval rather than the dreaded consensus of
opinion! Let’s just say we’ve not added to www.
clientcopia.com up till now, but there have been
several close calls.
What kind of trends do you see emerging?
Although our feet are firmly grounded in games,
one of the purest forms of online interaction,
we’d have to be honest and make reference
to the increasing rise of higher consumer
bandwidth and the use of linear video clips and
adverts. In many ways, mirroring the early rise of
computer games in the Eighties, processor and
bandwidth limitations of the web made for some
very creative advancements in technology and
animation. Use of video was limited so there were
some very clever combinations of interaction and
moving image. Today and in the future, however, the cynic
here says that as processor speed and bandwidth
become irrelevant we’ll start to see more and
more of the web as simply another delivery
method for linear television (programmes and
adverts) endlessly regurgitating content in the
easiest way. Ninety per cent of today’s computer
games look great (and are expensive to produce),
but are, by and large, clones of each other. The optimist here says that just as things
settle down, up pops something like the
Nintendo Wii and it makes everyone stop, look
and think. At the moment, the nearest equivalent
for the web would be Flash providing true 3D
support as per the less-used Shockwave, and
offering a faster and more reliable
multi-user server setup.
What advice would you give
a web designer who wants
to break into the interactive
gaming scene?
They have to love games, play them
and read about them. They need to
understand the mind of the casual gamer, which
I do think is a very different market from the
traditional console gamers. Next to that, immerse
yourself in branding and advertising, regardless
of the quality. Without this sector there wouldn’t
be an industry to work in.
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