The 10 Commandments of Web Design

A recently commissioned report by BusinessWeek.com revealed the must follow rules that top online designers live by.
1. Thou shalt not abuse Flash.

2. Thou shalt not hide content.

3. Thou shalt not clutter.

4. Thou shalt not overuse glassy reflections.

5. Thou shalt not name your Web 2.0 company with an unnecessary surplus or dearth of vowels.

6. Thou shalt worship at the altar of typography.

7. Thou shalt create immersive experiences.

8. Thou shalt be social.

9. Thou shalt embrace proven technologies.

10. Thou shalt make content king.

Some great tips in there, but is this really the ultimate 10 rules for designers to live by. What do you think?