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Author: Imagine Admin
21st March 2012

Questions with…

To coincide with the re-launch of, we’ve republished an extract from a Behind the Scenes interview with the founders – originally printed in Web Designer issue 133, 2007.

To coincide with the re-launch of, we’ve republished an extract from a Behind the Scenes interview with the founders – originally printed in Web Designer issue 133, 2007. Please be aware that specific details on the status and features of the service will obviously be subject to change during that time. originally appeared in Behind the Scenes, issue 133

Tuning in with

Forget simply sharing video clips, the future of online broadcasting lies in whole channels – we chat to the team behind to find out why…

CK: Claire Knight, press officer
PW: Peter Woodford, co-founder and technical director

Peter Woodford
Peter Woodford of

Web Designer (WD): First up, where has come from and what kind of background story does it have in terms of getting off the ground?

CK: was spawned when two friends, Peter Woodford and Stephen Ong, met up for a web-ideas brainstorming session early in 2006. The duo both envisioned an online platform where members of the public could access TV from around the world free of charge. Through extensive research, experimentation and hard work, the team developed an aggregation service to stream live channels from around the world from within a browser, while fostering a buzzing online community via inbuilt social networking features.
The business achieved its first private funding in 2006 and the site went live in February 2007. It now boasts a library of over eight hundred approved channels, from 100 different countries and over 1500 active members. Currently, the office is based in London, where a dedicated eight-person team are continually working to manage and build the ever-expanding phenomenon that is

WD: You’ve clearly been ‘turned on’ to the power of online video broadcasting by the popularity of YouTube. How do you see progressing that trend in the future and perhaps hopefully emulating that kind of success?

CK: Online broadcasting is clearly redefining the way the world accesses content. As a site, we aim to revolutionise the live television broadcasting industry in a style similar to the way YouTube previously defined the online video world. We’re rather different to YouTube however, as we offer live television channels, as opposed to short videos, which are still viewed straight from a browser.
Users have the opportunity to post their own content, as long as it’s in the form of an entire channel, hence the site appeals to producers and independent broadcasters, as well as people at home or in the office. This keeps the quality of the content high, while maintaining a fresh stream of online TV from a variety of consistent sources.
Ultimately, we would love to experience the kind of success that has propelled sites such as YouTube into the global marketplace. We think that the expansive content and global appeal of the site, in combination with an active social community and user-friendly technology, makes set to skyrocket. We’re really trying to innovate with social networking features so a community develops around live TV. We want the world to watch the world and for people to interact with one another.

WD: Do you have any thoughts or hopes for where web video broadcasting, or other online-based media, might go in the longer term future?

PW: Internet broadcasting will replace traditional television in the not too distant future. There’s no doubt. We think that video broadcasting will move into a co-creation era with both broadcasters and audiences making contributions and providing direction and feedback, especially for local programme creation. It’s anticipated that stream quality will increase from typical average 250KBps to 750KBps next year. Broadband speeds will increase from the low 3MB UK average (Japan and South Korea typically have 50MB connections) and broadband take-up will be more like 98 per cent in the next two years (2009). TV-advertising spend will continue to shift to the more measurable online format.
We’ll start to see more audience uptake of social community participation and engagement with video content. The acceptance of measurable C2C advertising models will emerge. More sharing, content syndication, secondary distribution of TV and video over a multitude of devices and more independent TV channels only available online.

Find out more about the 2012 update to here

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