Q&A with Carousel30

Q3 Why does Carousel30 have such an affinity with non-profit campaigns and why has the web become such a potent medium for getting these kinds of messages across?

I get this question all the time, and a lot of it has to do with the culture we are surrounded by in Washington, DC. Most agencies with presences here end up either working on federal government contracts or for non-profit organisations, most of whom are either headquartered or at least have major offices here for political reasons. We have opted for the latter and have been fortunate to be able to work on several campaigns for causes that we feel very strongly about.
The social web and the concept of micro payments or donations is an extremely powerful force in promoting non-profit campaigns. We are truly living in an era where every person really can make a difference and promote change, whether it is by posting to their profile, re-tweeting, making a small online donation or any number of other methods that are available to us. The days of impersonal calls to action, whether by direct mail, phone or people on the street, have given way to a world where our friends and colleagues can recommend causes and actions that truly fit our personalities and values and thereby deepen the connection we have with the world around us. I’m thrilled to be a part of this, and Carousel30 is very proud of our contributions to the organisations we have helped so far.

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