Q&A with Carousel30

Q2 What kind of clients do you attract, do you deal with big brands or do you tend to work with businesses and organisations local to your offices in Washington, DC and Chicago?

We are still a fairly young company, so I think that our work with bigger brands has only just begun. As we’ve matured, we’ve seen our client base shift from being small local companies and organisations to regional ones and now we have several national clients that we are doing work for. In addition to this, we do a fair amount of work for some national advertising agencies. This has given us the opportunity to work with some large names that a lot of smaller agencies don’t get the chance to work with.
Despite the rough economy, in 2009 we opened our Chicago office, grew our staff by 30 per cent, and the average size of our clients grew quite a bit as well. We took what was a bad year for most of the companies around us and really focused on keeping our current clients happy and growing our skills, and it has really paid off exponentially.
Being headquartered in the Washington, DC area lends itself to a lot of non-profit and association work. While we started out working for a lot of these smaller start-up businesses and organisations, some of our recent work includes projects for The Nature Conservancy, AARP, AOL, NASA, The Bill and Melinda Gates Foundation and others. I think that the work in our portfolio definitely gets us noticed by other non-profit organisations, simply because we have a lot of experience in that area. But another key component of those non-profit campaigns is the fact that they are all very consumer-focused, and we’re seeing a lot more interest from more business-to-consumer companies and organisations that are picking up on that. This also has to do with the fact that most savvy corporations are realising that in order to connect with your customer base you have to learn more about them and find issues and values that you can relate to them on.

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