Q&A with Carousel30

With a number of industry awards and national campaigns under its belt, Carousel30 is an agency on the up. We were lucky enough to speak to CCO greg kihlström about making an impact in such a tough market…

(This article first appeared in Web Designer 169 and has been abridged slightly for publishing on this blog)

Q1 Firstly, tell us a little bit about how Carousel30 came about as an agency and what kind of work really defines what you do?

Carousel30 first opened its doors back in 2003 with just four employees on our roster. When we started we did a little print, a little video and motion graphics and a little web design and development. Over time, we narrowed our focus to work almost exclusively on interactive marketing, design and development projects. As our company character  and culture developed, we realised  our ‘calling’ was really in the interactive space, and as soon as we came to that realisation we started to achieve consistent, almost explosive growth. In addition, our clients and we as a company grew happier and happier with our work the more consistently we focused on one area of expertise.
It’s amazing how the more you focus, the more you see all the specialties that exist within even the interactive space. Part of this comes from the maturation of interactive media as a channel for marketing and advertising and part of it comes from the constant learning and growing that an agency needs to undergo to stay competitive. For instance, Facebook launched three months after Carousel30 was founded. At the time, we could only sit back and watch as it grew to dominate the social media landscape. Fortunately, we are now in the position to be at the forefront of some of these emerging technologies.
I think that our work can be defined best as a balance between the objectives and all the forces at work that a project or campaign needs to be successful. We make a conscious effort to put equal weight on the three core areas of any project: design, marketing (ROI) and development. While a lot of our competitors specialise in one and outsource the rest, it is one of our core beliefs that you can’t have a successful project with one or two of these and not the other(s). So we take a holistic approach to the planning of each project to ensure that all the objectives associated with these three core areas are met.

Pages: 1 2 3 4