HOT 100 2011 Preview: Part 4

Web Designer’s HOT 100 2011 online preview: Part 4

Our annual roundup of great things within web and digital design is back for the New Year and we thought we give you a sneak preview before the magazine goes on sale in January

Yes, Happy New Year everybody and with this being the fourth day of January we thought we’d offer a really cool treat to get you in the mood for issue 179′s very special cover feature. The HOT 100 is our way of bringing together the hottest tips for what will surely be hot to watch over the coming year, covering Trends, Talent, Technology, Events, Websites and Products. As per usual we’ve opened the floodgates for a barrage of insider tips from some of the most influential people within the community, resulting in a bumper 12 pages bursting with superb content.

Inevitably therefore, we’ve had a few tips that didn’t quite make it in print but STILL worthy of inclusion so we’re adding a special 4-part series to this very blog! Perfect for leading up to the release of issue 179 on January 13th…

8 ) Mobile data disappears

“For years pundits were predicting that the next year would be the year of mobile data. We’re way past that point now. In fact, the next year is likely to see mobile data “disappear” – it will just be assumed that it is available.”
CREDITED TO
Benjamin Dyer, Actinic / www.actinic.co.uk

9) Location-based mobile ads

“2011 looks set to be the year that locally targeted advertising takes off on mobile phones.  With the explosive growth in mobile usage and GPS-enabled devices, advertising messages that appear on mobile sites or applications can be tailored to key geographic audiences. Adfonic’s self-service tools (http://adfonic.com/) enable advertisers to create and manage campaigns at the city level in the UK and at state or designated marketing area (DMA) level in the US.”
CREDITED TO
http://adfonic.com

10) Year of Social E-Commerce

“Oh, there’s a big trend on the web right now all right, it’s social e-commerce. Just look at all the shopping start-ups getting investment left and right. It’s a multi-billion dollar market that hasn’t fully been tapped yet. We’re just now seeing bits and pieces of it’s potential. That’s why I created WUNTED.com, a social shopping site launching soon that empowers the ability of users shopping online together.”

CREDITED TO
Dann Petty, http://dannpetty.com/