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Author: Steve Jenkins
16th November 2009

Five Questions with Paul Jamie Kidd

So who is Paul Jamie Kidd

Five Questions with Paul Jamie Kidd

So who is Paul Jamie Kidd? Paul Jamie Kidd – slightly geeky but a real jobs-worth when it comes to anything creative! He is incredibly enthusiastic in all aspects of his job. He is his own number one fan but also his number one critic and strives to be the best he can possibly be. He is happy in his work and proud of his achievements so far. He is constantly looking forward to the next project which comes his way. He just loves designing things!!! Check out his website at

1) Describe yourself in five words?
Fun-packed, geeky, humorous, happy, perfectionist

2) Which design tool makes the biggest contribution to your creative output and why?

The Adobe Creative Suite has allowed creatives’ to work seamlessly across a variety of platforms whether it’s using Illustrator to create base elements for my websites such as logos and graphics, InDesign to put together a brochure or press advert or Photoshop to create web design masterpieces, Adobe CS is a staple tool for any creative.

In the build process I am fully conversant with CSS and for anyone who builds websites the universal use and recognition of Cascading Style Sheets has made front end development the best it’s ever been. CSS allows fellow developers who are familiar with the code to pick up where you have left off.  To make a wholesale amend to a page you only have to change one style such as the padding of a header or a colour of a rollover state, as opposed to having to go through each page individually. CSS has been around for some time now but I would say it’s such a beneficial tool for developers alike.

3) Tell us what you consider to be the most useful technique in the design/development process?

Designing and building a website from scratch I find a thorough brief vital in the development process. Even before you begin any design work it’s important to know exactly what your client wants in terms of content and objectives. A written brief and sitemap will allow both myself and the client to ‘sing from the same hymn sheet’ and when you produce your first set of visuals it will close to what they are expecting as you have agreed in principle what the site should contain. Once the site has been designed and built there will be only minimal amends as all the hard work has already been done. =D

4) Web creatives’ love designer fonts. What’s your favourite and why?

I am big stickler for using a wide range of fonts in my work. When I first started in design, I was a big fan of Pixel fonts such as ‘FFF Atlantis’ and would find myself trying to implement them at every opportunity. However having established myself I find myself going back to the more versatile fonts such as ‘Franklin’ and ‘Helvetica’ as they have a wide range of styles in their family. I also went through a stage of experimenting with slab serif fonts such as ‘Rockwell’ and ‘Clarendon’.

One font, I always seem to find using and would consider it as one of my favourites is DIN… DIN is another font which has many variations in its family and feel it can be used effectively in both print and web mediums.  One thing I do try my best to avoid is using fonts off freeware sites; mainly because I like using fonts which are rarely used, such as ‘Pintor’, this was a bought font that I used for my website.

5) Give us three top tips for aspiring designers?

My most important tip I would give any aspiring designer is to believe in and have 100% confidence in everything you produce. Try and establish your very own style and run with it, never be too precious in your work.  It’s a time critical industry.

Use the web as your first point of call for inspiration and resource. There are hundreds of CSS galleries and aggregators and are there to be used and abused… appreciate the latest trends whether it’s in design or in the build process… make use of tutorials and open source scripts. That is what they are there for.

Learn to take criticism constructively. Designers hate having their work criticised or receive a ‘luke warm reception’ at work you have enthused over. Good designers channel criticism constructively, and use it to make you a better at what they do… however it does take a while to perfect! ;o) Design things with justification in mind.. do things for a reason as opposed to beacause they look pretty. Always bear in mind that design is subjective so not everyone will like what you produce.

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    • Tina

      Great Article . I am inspired :)